E-commerce site Design: The 10 key steps to follow to succeed on the Website
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- E-commerce site Design: The 10 key steps to follow to succeed on the Website
To launch an ecommerce business, there are many steps to take one by one: having the right idea, finding the right partners and suppliers, defining your identity, and finding financing. But also designing your site!
If you run an e-commerce business, your website will be the essential showcase of your business; its creation will, therefore, be a step not to be taken lightly. Do you need a helping hand? Let me guide you step by step!
User journey, payment methods, implementation of a reassurance element, domain name purchase, inventory, and shipping cost management, various delivery methods, internal search engine, optimal home page, and site design unique. To give you an idea of the amount of work required to create a website, here is a list of the 10 essential steps for an ecommerce site that await you to accelerate the development of your brand, products, and services!
If you want to launch an ecommerce activity, it is because you most likely already have the idea of one or more products you wish to market. However, to ensure that you place yourself in a viable market and achieve your objectives, it is essential to carry out a proper market study as a first step.
You must delimit your catchment area to analyze your potential customers, your competition, and the possible benefits.
For your online business to succeed, you will also need an exact idea of your customer base. To do this, you will first need to define your persona. It is, in a way, a fictional portrait of your target customer.
How old is he? What are his habits? What are his needs? How does he communicate? By thinking about the place of your customers, you will best define your mode of communication and your marketing strategy. Logically, you will not address a single woman, a mother, or a teenager in the same way or through the same channels. This work will be necessary to achieve your objectives and ideal conversion rate!
The product catalog is an essential element for any site that operates in ecommerce. You will not only have to find the winning items of the moment, the most high-end references at unbeatable prices but also be able to find them at the best quality-price ratio...
To do this, take the time to use the best suppliers (unless you are the creator of your articles yourself). When launching your online store, you must surround yourself with reliable and responsive partners, respect delivery times, and always offer high-quality products. Likewise, it is also essential to remain attentive to trends throughout the life of e-commerce and to never let yourself be overtaken by the competition. In this sense, your product stock must be scalable.
It is effortless for Internet users to compare different offers on the Web. The competition is very tough, and you will therefore have to be competitive, especially if you are just starting and do not have significant notoriety…
You will, therefore, need to find the right balance between profitable sales and an attractive displayed price. Your products must be sold at an attractive price while allowing you to generate a sufficient commercial margin.
Once the commercial project and specifications have been correctly defined, it is appropriate to get to the heart of the matter and more concretely delineate your site's identity. The graphic charter is an essential element. The choice of writing for your website, the colors used, or the images chosen will all be elements that will help set the scene for your activity.
Likewise, your logo must also be in line with your merchant site. At a glance, Internet users should know who you are! For example, in their activities, lawyers tend to choose formal writing and neutral colors, such as blue and gray, to convey an image of seriousness. On the other hand, startups favor bright colors and bolder fonts, synonymous with innovation.
There are many different supports and CMSs for creating an e-commerce site. To use an open-source CMS, you must have significant technical knowledge (especially in coding). SaaS software, for its part, makes it much easier to create ecommerce sites via pre-designed and customizable supports.
eCom Smart Hall is committed to providing comprehensive support and guidance to new entrepreneurs to create websites without coding, enabling ecommerce businesses to run efficiently and keeping operational costs to a minimum.
There are many players in this area, and choosing can be challenging. It is therefore strongly recommended to turn to a solution recognized by ecommerce, preferably local.
eCom Smart Hall is a Bangladeshi ecommerce solution based in Nice, which has supported entrepreneurs since July 2023 in all aspects of their business, from website design to the success of their Bangladeshi store.
For Internet users to want to stay on your site, it must offer pleasant navigation. The presentation of your pages must, therefore, be perfectly optimized. eCom Smart Hall provides you with more than 20+ different features, including a Blog, allowing you to create unique layouts.
Likewise, eCom Smart Hall is also the most optimized ecommerce solution for natural referencing. With us, your SEO is perfectly configured, which allows you to be visible on Google and offers maximum visibility to each product in your catalog. All you have to do is create texts optimized for SEO, and your power will be maximized!
In short, eCom Smart Hall's features allow you to boost your presence on search engines and position yourself as an expert in your field!
Create your store - Free forever
To create your product catalog, you must contact your supplier and obtain all the data concerning the items you sell. Then, don't just copy and paste; personalize your sheets! Also, make sure only to offer high-quality visuals. This is undoubtedly one of the best purchase triggers.
Today, more and more sales are made directly from a mobile phone. M-commerce still reached the colossal sum of $2.2 trillion in 2023 and now makes up 60 percent of all e-commerce sales worldwide, according to Statista!
To get all these targets, your website must be compatible with a display on a tablet or smartphone. At eCom Smart Hall, all ecommerce sites benefit from a responsive presentation and the AMP format that can be activated.
Finally, remember that online selling is not limited to creating a merchant site. Once your site is created, you must master all the other marketing levers to retain your customers and increase your turnover.
At eCom Smart Hall, we support you in acquiring all these best practices thanks to free video training and the help of our team of expert business coaches, whether it involves setting up your emailing campaigns to relaunch your abandoned shopping carts, communicate on social networks, or provide after-sales service worthy of the name.
As future entrepreneurs, you are surely curious by nature. This is to your credit, and it will undoubtedly be very useful to you in your professional life! So, maybe you still have a few questions
The budget necessary for creating an ecommerce site is a comprehensive question. Indeed, many parameters can vary the bill. Of course, the price of an online store depends on the functionalities to be integrated into the site and the quantity of products offered for sale.
Likewise, the budgets will be different if you choose to delegate this task to a professional to design an open-source site or if you decide to create a merchant site yourself with an intuitive SaaS solution. In the first case, creating an ecommerce site can reach 100,000৳! A SaaS solution like eCom Smart Hall will only cost you 250৳ monthly!
The showcase site is only a medium for the company to present itself. It is a communication channel to make yourself known and present your activity. It is a more elaborate business card. Conversely, the ecommerce site is commercial. It allows you to sell products and offers different payment options. It is, therefore, more complex to implement and has many more pages.
There are many methods available today to get started in online sales. Open Source solutions genuinely allow you to “get your hands dirty”! It is possible to design a merchant site with them in all its most technical aspects. However, this involves coding and requires having actual computer knowledge. In this case, most entrepreneurs prefer to outsource their website creation.
With eCom Smart Hall, we have decided to make ecommerce accessible to everyone! Every website template we offer is customizable to tailor your content to your unique brand. The elements of your pages can be modified as tailor-made to simplify the navigation of your visitors and their conversions as customers. Our online store creation process is intuitive, allowing you to benefit from more than 20+ features.
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